• It is best to store coffee in an airtight, opaque container.
• The enemies of coffee freshness are light, heat, air and moisture.
• Try to avoid storing coffee in your refrigerator or freezer, it can introduce excess moisture and actually cause it to go stale faster.
• Try to use coffee within two weeks of the day it was roasted.
• Whole bean coffee keeps its freshness longer; ground coffee goes stale very quickly.

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